There was a time in India when Nirma used to rule the roost. Hindustan Unilever Ltd saw the need to have a competition with Nirma. They designed the Wheel detergent cake and subsequently graduated to the Wheel detergent powder. Introduced in 1987, it became the prime adversary to Nirma. This was the first detergent powder to come in a variety of flavors such as Lemon, Orange, Gold, and Jasmine.
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